Faircatch is a new way for our community in south-west London to buy the freshest, highest quality fish, while paying local fishermen a fair price and helping to protect our coastal cultural heritage and the marine environment.
Faircatch is a “Community Supported Fishery” (CSF), or fish box scheme, an alternative model for local distribution of super fresh fish. The name derives from Community Supported Agriculture, familiar to many as a veg box scheme. Members can choose how much they’d like, pay upfront for 4/6/8/12 weeks and pick up their fish on their chosen dates from a local collection hub.
The fish we provide each week depends on what has been caught that day, so you can’t choose what species you will receive. However we provide a wide variety over the course of your order including dover sole, pollock, mackerel, brill, john dory, cod, huss, bream and even octopus!
What we can also promise is that your fish will be spanking fresh, seasonal, sustainable, local and delicious.
Faircatch (and the CSF model) is designed to:
- Establish a transparent chain-of-custody from boat to plate
- Increase access to the highest quality, locally caught seafood
- Ensure fishermen receive a fair price for their catch that reflects the value of their work
- Engage fishermen and our membership in a more efficient, fairer, local food system
- Provide a framework through which fishermen and consumers alike can creatively steward our marine resources.
We were horrified to read an article here about how supermarket fish can be several weeks old, so spoke to some experts in the industry to find out why that’s the case. Based on that advice we designed the infographic below to illustrate how much fresher the fish from Faircatch is and how much more directly it is conveyed to your plate! Storage conditions at sea and in transit are as key to freshness as the length of time from the sea to your kitchen, so we ensure all fish supplied to Faircatch has been treated in the optimal way at every stage.