Hello everyone, thanks for coming to Faircatch but sadly we have recently ceased trading. I’d like to thank all of you from the bottom of my heart for your support over the last 4 years – our wonderfully loyal members, the fishermen who supplied us, the lovely folk at our collection points across SW London, the generous friends and family who kindly contributed investment, skills, contacts or who helped promote us. In an age of limitless choice and instant immediate convenience, a community supported fishery of this kind that ran largely contrary to most current consumer trends was always going to be very challenging and I gave it my best shot.
We did succeed in building an incredibly loyal group of customers who re-subscribed time and again, but we just didn’t quite reach a level where the business was viable (ie. pay me a living wage to run it). It’s disappointing obviously, but I hope there are some positives to take from it. We demonstrated that there is an appetite for sustainable, locally-caught seafood and that people enjoy trying new things, learning how to prepare them and will pay a fair price to support small-scale fishers. From a personal point of view, I learnt an enormous amount about seafood, marine sustainability and the fishing industry. I met hundreds of fantastic people, both in my London neighbourhoods and along the different stretches of coast in Sussex, Hampshire, Devon and Cornwall where the fishing communities worked hard to supply us with an exceptionally fresh catch.
The only “assets” of the business are the goodwill of our network, our mailing list and social media presence. If these might be of interest to anyone in the sustainable seafood space, then please get in touch, my details are at the base of the page. Wishing you all the very best for the year ahead, and thanks again.
Guy and family x
Faircatch is a new way for our community in south-west London to buy the freshest, highest quality fish, while paying local fishermen a fair price and helping to protect our coastal cultural heritage and the marine environment.
Faircatch is a “Community Supported Fishery” (CSF), or fish box scheme, an alternative model for local distribution of super fresh fish. The name derives from Community Supported Agriculture, familiar to many as a veg box scheme. Members can choose how much they’d like, pay upfront for 4/6/8/12 weeks and pick up their fish on their chosen dates from a local collection hub.
The fish we provide each week depends on what has been caught that day, so you can’t choose what species you will receive. However we provide a wide variety over the course of your order including dover sole, pollock, mackerel, brill, john dory, cod, huss, bream and even octopus!
What we can also promise is that your fish will be spanking fresh, seasonal, sustainable, local and delicious.
Faircatch (and the CSF model) is designed to:
- Establish a transparent chain-of-custody from boat to plate
- Increase access to the highest quality, locally caught seafood
- Ensure fishermen receive a fair price for their catch that reflects the value of their work
- Engage fishermen and our membership in a more efficient, fairer, local food system
- Provide a framework through which fishermen and consumers alike can creatively steward our marine resources.
We were horrified to read an article here about how supermarket fish can be several weeks old, so spoke to some experts in the industry to find out why that’s the case. Based on that advice we designed the infographic below to illustrate how much fresher the fish from Faircatch is and how much more directly it is conveyed to your plate! Storage conditions at sea and in transit are as key to freshness as the length of time from the sea to your kitchen, so we ensure all fish supplied to Faircatch has been treated in the optimal way at every stage.